The NCAA March Madness series is the main NCAA basketball series published by EA Sports, only on the two next-gen consoles (PS2 and Xbox) as of 2004.

Like other games based on NCAA sports, it cannot feature the players' names (as that is against NCAA policy/rules). Therefore, only the players' numbers are used (although many of their last names are featured within the in game commentary, like the NBA Live series) but the player can give them names. NCAA March Madness 07 was released on January 16, 2007. As with 2006, the commentators are Brad Nessler at play-by-play, and Dick Vitale as color commentator.

2008

EA Sports has announced that NCAA 08 March Madness will feature former University of Texas small forward Kevin Durant on the cover. Durant has been selected by the Seattle SuperSonics with the second pick in the 2007 NBA Draft. Durant also appeared in commercials with NBA Live cover athlete Gilbert Arenas.

2007

NCAA 07 March Madness was released in January 2007. The game features former Gonzaga small forward Adam Morrison on the cover. Morrison currently plays for the Charlotte Bobcats.

Features include:

* Using a new dynamic crowd environment, the game features a noticeable difference between high-energy schools such as Duke or North Carolina as opposed to smaller, more subdued crowds for less schools with less popular basketball programs. Having a winning program will unlock a pep band, a student section, and a cheerleading squad to help motivate the players on the floor. The team behind March Madness 2007 has worked to make sure that the location of all 325 school bands and student sections are as authentic as possible.

* The ability to upgrade facilities makes it possible to upgrade the player's program's success throughout the game. By completing challenges throughout the season, such as winning the home-opener or signing high-profile recruits lets players upgrade the facilities of your program, including a practice gym, a weight room, a study hall, and an injury clinic. With better facilities, players are more likely to land that prized recruit.

* The ability to interact with the crowd, opponents and teammates allows the player to raise the intensity of the arena by performing well. Inversely, performing poorly will lower the intensity making it difficult to make a comeback. Intensity points earned can be used to interact with the mascot, the cheerleaders, the pep band, or the crowd.